There are many ways to promote your site. The search engines are a primary source of e-commerce traffic on the Web. Having other sites link to you will be essential in accomplishing these main objectives:
# Getting the search engine spiders to find your site.
Getting the search engine spiders to crawl your site more frequently.
Getting the search engine spiders to crawl your site more deeply (i.e., this will get them to look at more than just your site's homepage.
By submitting one's website to the search engines you become more visible in the search engines.However, this is becoming less and less effective in accomplishing the above mentioned objectives.By asking other sites to link to you, which shows the search engines that your site is important enough that others are willing to place their reputation on it. In this way, when one web page links to another, it is as though that page is voting for the other.
Major search engines, including Google, AOL, MSN and Yahoo!, will look at both the number of pages linking to your site and the quality of those pages to determine your site’s relevancy. Having good quality and quantity of links going to your site will drive the search engines to spider your site and also help improve your rankings for keyword phrases. Therefore, one of the most important things you can work on to gain higher rankings in the search engines is your site’s own “link popularity”

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