A website should serve the useful purpose of communicating ideas and emotions which in turn should evoke a positive and specific response from the visitor. The success of your website will depend on how concisely, clearly and effectively you present your ideas.

To become an effective webmaster you must understand some basic concepts.


1. Information:

The number one seller on the Internet is information.
Give lots of relevant, free information on your site for your visitors to read.

2. Top Ten Lists:

Always popular are Top Ten Lists
A really good Top List can later be expanded and turned into an e-book.

3. News Articles:

People always like to know what’s the latest and greatest.
Keep them up to date with your company’s activities with a news page or article.


4. Interviews:

To have interviews with clients, or experts is a great way to tell your customers how useful your product or service is.
If there is an article in your local paper at any time about you or your business, it can (with permission) be reproduced on your site.
Or do an interview yourself, with groups or individuals of interest to your target audience and publish it on your website.

5. Publications:

E-zines, Newsletters, Booklets, Bulletins are all publications.
Choose what fits best for your site and have the information available, plus an archive past editions.
Free E-books are also publications much in demand.

6. Information Bites:

Intersperse short information-bites at appropriate places, and change them regularly.

7. Visual Content:

Your site should be visually pleasing, but not too complicated.


8. Entertaining Content:

Keep them coming back for more with any items of fun you can include: unusual quotes, jokes, photos.

9. Excerpts:

If you are selling a book, as excerpt as long as an entire chapter is a great selling tool. In a bookstore you can look through the book before you buy, this is the internet equivalent.

10. Technology Content:

The choice is ever expanding
There are audio clips, streaming video, MP3 files and more coming online by the minute.

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