Thread: Microsoft and Yahoo

In a never ending feat to overcome the search and advertising giant Google (GOOG), Microsoft (MSFT) has been making plans to purchase Yahoo (YHOO), which is often labeled the second most comprehensive search engine.

Yahoo rejected the 44.6 billion for its original purchase mainly based on the real value and comprehensiveness of the company. Yahoo, in fact, has many additional services that make up for its subordination to Google.

Google has a better Search – 100%
Yahoo has better IM/Chat – 100%
Google has better mail – 64%
Yahoo has more popular – 78%
mail
Google has better Ad – 98%
Services
Yahoo has more services – 100%

Google Net Total %262
Yahoo Net Total %278

Yahoo traffic is higher, and Yahoo is used most often as a homepage. Yahoo Gross Value +50

Yahoo Net Points 328

Yahoo Alexa Rank > Google Alexa Rank
Yahoo Gross +50

Yahoo Net Points 378

TOTAL
Google Total Points – 262
Yahoo Total Points – 378

This was a comparative study made by illstand1 in 2008, when the purchase was being made. Yahoo overall, seemed to be better than Google (this year many of us would scoff at this). You can go to Alexa today and check Google’s traffic to be well over Yahoo’s. Google’s 44.6 billion deal was clearly far out of place at the time.

Bing, the new lucrative search engine by Microsoft, is widely applauded by the Web 2.0 community. Yahoo has decided to place all of it’s ad services in Microsoft’s advertising platform known as AdCenter. AdCenter will run both alongside Bing and Yahoo search services. Microsoft promises 88% of Yahoo’s respective ad revenue — even if Yahoo is able to sell ads, Microsoft will dominate the market with control over the ad technology.

Wow... alot of money