A study demonstrates that as soon as catches the attention of the player.


The publicity integrated in the videojuegos is not able to influence to the players according to a carried out survey by the agency of Bunnyfoot, specialized in sociological studies.
The results sent by the study show the failure of the publicity at the time of catching the attention of the players in sport videojuegos at the time of shaping in the title the advertising model of the real world, reason why it is indicated that “the present methods do not optimize the capacity to attract the consumer and fail at the time of influencing in the consumer of significant form.”



The study has been centered in the observation of 120 players of more than 18 years to which it occurred sport games them, including NBA Live, Great 3 Tourismo and Project Gotham Racing 3.
According to the study, the recognition of the marks publicitadas within the games was very low at any moment. Most outstanding they were NBA Live and WWE Smackdown versus RAW, whereas the one that less success had was Project Gotham Racing 3, that did not obtain any positive result.
For the study a test of siguimiento of focal attention was followed, monitorizando the eyes of the encuestados ones, to maintain watched its behavior and center of attention as well as its level of reception to which it happened in screen .

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