123play.com - the best free mobile games from the leading game publishers sponsored by advertisers

PLEASE NOTE:
- Service is available in the UK, France, Germany, Italy and Spain.
- The games are only available for MIDP 2.0 phones

123play.com is a consumer-focused website operated by Mobile Advertising Solution MAS Ltd. (MAS), a company which specialises in advertising-funded gaming for mobile handsets. Its headquarters are in Helsinki and it has an office in London. Through its retail brand, 123play.com, MAS offers free mobile games which users download via their handsets. When users open the game, they see a short sequence of advertising before the game begins. When exiting the game, another short sequence of ads is shown. Users can click on any of the ads and be directed to the advertiser’s mobile site. It offers more than 80 games from leading game publishers including THQ Wireless, RealArcade Mobile, Digital Chocolate, Vivendi Games Mobile, Hands-On Mobile, PlayerX, IndiaGames, In-Fusio, Handygames, FishLabs and OrangePixel. Advertisers already working with MAS include Britvic, eBay, The Sun, IPC Media, O2, Unilever, Ladbrokes, Cecure, FlirtyMob, Iberia and ColaCao. More information on the company is available at