Article Taken From eurogamer.net
Article Written By johnny minkley

With Sony continuing to come under fire from critics over its Blu-ray strategy, the Japanese giant's next-generation DVD technology has received a boost from Midway boss David Zucker.

Speaking exclusively to Eurogamer TV, in an interview broadcast today, the US publisher's CEO and president dismissed fears that PS3's Blu-ray-inflated price tag is a significant issue, while predicting that success for Sony's next-gen console will provide a major leg-up for the new DVD format in its war with Toshiba's rival HD-DVD standard.

"There's a lot in the PlayStation 3; think about the fact that you get Blu-ray, the next-generational leap in DVD - you get a Blu-ray player in the machine," Zucker said. "When you think about that and some of the feature sets that come with it, including the hard drive, it seems like a reasonable price for the early launch. Presumably that price will come down over time as they move through the console cycle."

Asked how significant a bearing the next-generation DVD battle would have on the console market, he added: "I think it's an important part of the puzzle. The other side is, if PlayStation 3 is huge, the gamer helping to drive that, that's going to have a big impact in helping Blu-ray DVD technology. It's going to work both ways."

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