1- Limit your letter to not more than one page.
2- Direct your letter to a specific person: Try your best to research the contact person in charge. If all your attempts fail, top your letter with "to whom it may concern."
3- Address the hiring Person by last name preceded by Mr. Or Ms., unless you have been previously introduced.
4- Make sure of the correct spelling of name and title of the recipient.
5- Be brief and to the point, keeping a professional business tone to your letter.
6- Tailor your letter to the recipient: Do not have a ready-made cover letter for all potential employers.
7- Briefly mention why you are interested in this company in specific. Research some information about the company and its activities.
8- Limit your paragraphs to a maximum of four to five lines: Do not repeat what's in your resume but rather refer to it for more details.
9- Have a friend or colleague proofread and/or edit your letter for typos and grammatical errors.
10- Follow up on your letter and call your recipient on the day you specified.