augmented reality (siemens)

"Siemens Business Services has joined forces with the Austrian petroleum company OMV and the household appliance manufacturer Miele to develop solutions for so-called "augmented reality" (AR). AR solutions supplement the real image a viewer has of his environment by superimposing information on the displays of cameras or mobile phones. For the 2006 FIFA World Cup, an AR soccer game is being marketed for camera mobile phones."



With "Kick Real" mobile phone users actually use their bodies to practice taking penalty kicks. In this game, the ball, the pitch and the goal are all virtual, and the player shoots with his own foot. Players aim the mobile phone camera at their foot and thus integrate the digital playing field with the real environment. In a manner of speaking, they are standing with one foot in the digital world. The game is also to be used as an advertising medium in conjunction with the 2006 FIFA World Cup - discussions are already under way with interested parties.

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cheers!

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