The projector's hidden inside that coffee table, so the fish floats just above...
Dubbed the M2i Heliodisplay, what you’re seeing is essentially a modified projector, which turns 2D flicks into eye-popping 3D images hovering in mid-air!
You can even interact with the ghost-like images, by hooking it up to a PC and dragging a cursor around Minority Report style!
Pictures sit comfortably about 28-inches from the projector’s lens, so you’ll need to hide it in a coffee table, like the one shown projecting a fish in our gallery.
This sort of AV trickery doesn’t come cheap though - each projector carries a price tag of over £10,000.
Still, the prospect of watching Big Brother in full 3D freak-o-vision does have some appeal – and it’s the kind of party trick most TV fanatics dream about.
Maybe it’s time to re-mortgage and up the ante on those Hi-Def neighbours of yours.