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Edited By: Lucy-Ann McFadden, Paul Weissman, Torrence Johnson
Publisher: Academic Press; 2 edition
Language: English
Number of Pages: 987
PDF: 51.6 MB
ISBN-10: 0120885891
ISBN-13: 978-0120885893
An arresting jacket painting by Brad Greenwood shows the solar system as it would be seen from the sun. The 56 contributors to this one-volume encyclopedia--all specialists in solar system science--describe the system from the galaxy inward to the sun and then outward through the planets. They discuss also comets, asteroids, missions of exploration to the planets, and the search for planets outside the solar system. The audience the editors have aimed at includes teachers, students, advanced amateurs, astronomers who do not specialize in the solar system, and professionals in other scientific and technical fields. Such a person could usefully read the volume straight through or plunge at once into any of the topics. Indeed, a reader who knows little about the solar system could do the same; she would end up knowing a lot.
Long before Galileo published his discoveries about Jupiter, lunar craters, and the Milky Way in the Starry Messenger in 1610, people were fascinated with the planets and stars around them. That interest continues today, and scientists are making new discoveries at an astounding rate. Ancient lake beds on Mars, robotic spacecraft missions, and new definitions of planets now dominate the news. How can you take it all in? Start with the new Encyclopedia of the Solar System, Second Edition. This self-contained reference follows the trail blazed by the bestselling first edition. It provides a framework for understanding the origin and evolution of the solar system, historical discoveries, and details about planetary bodies and how they interact—and has jumped light years ahead in terms of new information and visual impact. Offering more than 50% new material, the Encyclopedia includes the latest explorations and observations, hundreds of new color digital images and illustrations, and more than 1,000 pages. It stands alone as the definitive work in this field, and will serve as a modern messenger of scientific discovery and provide a look into the future of our solar system.
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Author: Grace Ross Lewis
Publisher: Wiley-Interscience; 2 edition
Language: English
Number of Pages: 572
PDF: 1.46 MB
ISBN-10: 0471292125
ISBN-13: 978-0471292128
There is a virtual laboratory of chemicals in the food we eat and the products we encounter every day at home, at school, and at work. What are these substances and how are they used? How are they helpful? Can they be harmful?
Here are fast, hands-on answers to these and other crucial questions about hundreds of chemical substances we come into contact with on a regular basis. From MSG in food to perchloroethylene in dry cleaning, this A-Z guide provides clear, no-nonsense information on the use and health effects of hundreds of chemicals found in food, medicines, cosmetics, cleaning solutions, lawn and garden products, and more. Well-organized and easy-to-use, it gives you the help you need to make smarter choices about the products you choose for yourself and your family. Inside 1,001 Chemicals in Everyday Products you'll find:
* Entries listing products, uses, precautions, and synonyms
* Direct answers to over 250 frequently asked questions on everyday chemicals
* Handy product and chemical synonym indexes
* A nationwide listing of Poison Control Centers
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176 pages | 2007-12-14 | PDF | 1,3 MB
The Blue Book of Grammar and Punctuation is filled with easy-to-understand rules,real-world examples, dozens of reproducible exercises, and pre- and post-tests.
This handy workbook is ideal for teachers, students in middle school through college, ESL students, homeschoolers, and professionals. Valuable for anyone who takes tests or writes reports, letters, Web pages, e-mails, or blogs, The Blue Book offers instant answers to everyday English usage questions.
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Marketing Management - Ebook Collection 1 | PDF | 5.61MB
The 1st collection, included 5 most popular Marketing Management ebook:
1> Tips and Traps for Marketing Your Business
2> Enterprise Marketing Management - The New Science of Marketing
3> The Guru Guide to Marketing
4> Marketing Insights from A to Z
5> Out of the Box Marketing: How to Build a Super-Profitable Business
1> Tips and Traps for Marketing Your Business
# Author: Scott W. Cooper, Fritz P. Grutzner, Birk P. Cooper
# Pages: 256 pages
# Publisher: McGraw-Hill; 1 edition (February 21, 200 8)
# Language: English
# ISBN-10: 0071494898
# ISBN-13: 978-0071494892
# Format: PDF | 1.6MB
Win new customers—and keep them coming back
Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today.
* Connect with your target market
* Unlock hidden streams of profit and increase sales
* Develop and deliver a compelling story for your brand
* Effectively and profitably manage customer relationships
* Determine how much media weight is enough and how to avoid spending too much
* Attract customers to your Web site
2> Enterprise Marketing Management - The New Science of Marketing
# Pages: 256 pages
# Publisher: Wiley; 1st edition (May 2, 2003)
# Language: English
# ISBN-10: 0471267724
# ISBN-13: 978-0471267720
A groundbreaking paradigm that takes a scientific approach to marketing practice
Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.
Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
Book Info
Text overviews enterprise marketing management, based on Sergio Zyman's 'The End of Marketing as We Know It.' Topics include creating a compelling, data-driven brand positioning to drive sales; and translating brand positioning into a brand experience to ensure that every company asset is always selling.
3> The Guru Guide to Marketing
# Pages: 252 pages
# Publisher: Wiley (November 15, 2002)
# Language: English
# ISBN-10: 0471213772
# ISBN-13: 978-0471213772
# Product Dimensions: 9 x 6.8 x 0.9 inches
* Discusses the newest marketing concepts.
* The Guru name is synonymous with expert, candid advice.
* The Guru format provides an easy reference to a wide range of ideas and practices.
Book Info
Compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Offers cutting-edge advice that is objective, thought-provoking and always practical.
4> Marketing Insights from A to Z
# Hardcover: 224 pages
# Publisher: Wiley; 1 edition (March 3, 2003)
# Language: English
# ISBN-10: 0471268674
# ISBN-13: 978-0471268673
Review
“…he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom…”(Better Business)
“…this wonderful work…Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice…”(Marketing Business, June 2003)
‘…So many potentially good British businesses fail at the basics of marketing – traditionally confused with selling – that this book cannot be recommended too highly.’(Director, July 2003)
“…might be his best…this book blazes with intensity and insight…” (Marketing Insights from A to ~Z Argent, Vol.2, Issue 4, 2003)
“…Sounds like a dull rehash of conventional wisdom’s but is far from it…”(Brand Strategy, September 2003)
5> Out of the Box Marketing: How to Build a Super-Profitable Business
# Paperback: 260 pages
# Publisher: Thorogood Publishing (October 25, 2006)
# Language: English
# ISBN-10: 1854183125
# ISBN-13: 978-1854183125
Product Description
In the tradition of Guerilla Marketing, the author shows how to build a business from zero to millions, as he has done on three different occasions--each in less than 12 months.
About the Author
David Abington has, in recent years, taken three enterprises from zero to multi-million pound successful ventures - each in less than 12 months. David is now CEO of the Quantum Organization, a worldwide consulting group.
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