ARTICLE EXTRACTS TAKEN FROM gamesindustry.biz
ARTICLE WRITTEN by Paul Loughrey

Nintendo has announced that it intends to ship 6 million Wii units by March next year, confirming that the console will retail for USD 250 (approx £135/195 Euro) or less when it goes on sale in the US.

According to Nintendo's senior managing director, Yoshihiro Mori, the console - which is scheduled for a release in the fourth quarter alongside Sony's costly PlayStation 3 - will retail for YEN 25,000 or less in Japan.

Much has been made of the console's projected low-end pricing structure, executives from both Microsoft and Sony predicting that consumers will purchase the Wii as a second console and switching the focus back to a consumer choice between the Xbox 360 and the considerably higher priced PS3 - while Nintendo could potentially secure a massive segment of the global games market.